Last year there was turmoil for many companies and smartphone makers were also affected. According to TrendForce, companies have pushed 1.25 billion devices. This is 11% less than in 2019.
The top six brands are Samsung, Apple, Huawei, Oppo, and Vivo, Huawei suffers most from trade bans, the company has been banned from working with Google, and recently restricted access to chips. I am.
The market should recover steadily in the next 12 months. Analysts expect a strong wave of device replacement and growing demand in emerging markets. Global smartphone production in 2021 is projected to reach 1.36 billion units, an increase of 9% from 2020.
However, Huawei’s forecasts are harsh, with its sales volume falling out of the top five and its market share plummeting to just 3%. Bold forecasts also suggest that Transsion, the owner of brands such as iTel, Tecno and Infinix, will grow significantly and overtake Huawei.
| Company | 2020 production forecast (Million units) |
Market share in 2020 | 2021 production forecast (Million units) |
Market share in 2021 |
| Samsung | 263 | twenty one% | 267 | 19% |
| Apple | 199 | 15% | 229 | 16% |
| Xiaomi | 146 | 11% | 198 | 14% |
| Oppo | 144 | 11% | 185 | 13% |
| In vivo | 110 | 8% | 145 | Ten% |
| Conductive sound | 55 | Four% | 60 | Four% |
| Huawei | 170 | 13% | 45 | 3% |
5G will continue to be an important issue in 2021. The penetration rate is expected to rise to 37%, but production will be limited due to the foundry’s capabilities. According to TrendForce, smartphone brands have set high goals, raising production goals and limiting the number of devices and components that factories can push out in time.